Top 5 Online Greek Fashion Brands

Melina Thalassinou
Table of Content
Table of Content
Our Tailor-Made Trip Planning
Hop on a quick call with a local expert from our team
Receive a tailor-made itinerary for your journey
Fine-tune the details and you're ready to go

Key Takeaways

  • Greek fashion brands embrace originality, ingenuity, and innovation.
  • Myfashionfruit offers stylish clothes, unique jewelry, and eco-friendly products.
  • Yfos caters to a daring crowd with bold prints and colors.
  • Eating the Goober sells unconventional women's clothes and accessories with an ethical focus.

Originality, ingenuity, and innovation are three attributes that perfectly describe the Greek spirit

Those qualities couldn’t help but be applied to Greek fashion as well, with online Greek brands making their name known, and establishing a loyal local and international following through their high-quality products, clever marketing methods, and extremely personable customer service. 

Check out below the top 5 online Greek fashion brands you should invest your time and money on! 


nefeli copy
Credits: https://www.myfashionfruit.com

This juicy, delicious, fashionable fruit is a trendsetter! A firm favorite of the whole office, Myfashionfruit offers an impressive range of stylish clothes, unique jewelry, clever accessories, and everyday items at prices that won’t break the bank.

14-Day Mythology-Inspired Trip to Greece: Athens, Delphi, Peloponnese, Naxos, Crete

With their primary campaigns called ‘#weareallbeautiful’ and ‘to my body, thank you,’ Myfashionfruit highlights the need for diversity within the fashion industry and promotes women to feel good inside their own skin and indulge in self-love.

And as if that wasn’t enough, this brand is defined by its environmental conscience, setting a great example for everyone to follow; metal straws, eco-friendly bottles, and reusable sandwich wraps are only some of their fun goods that advocate for a minimum-waste lifestyle.  


 MG 8517
Credits: http://www.yfos.eu/en/

With a name that translates to ‘attitude’ in Greek, Yfos offers its customers just that: the means to a great attitude in life. Straying from the minimalist approach of Myfashionfruit, Yfos’ clothes are all about bold prints, colors, and patterns, catering to a daring crowd and covering their outfit choices from day to night.

It offers a contemporary outlook on everyday clothing items, following the hottest trends of each season while putting its spin on all-time classic lines and styles.

Focusing on encouraging individuality, Yfos is known for its unique garments with a range so wide; anyone can find something they like. The cherry on top is the friendly staff that is eager to help you out with your purchases.  

Eating the goober

Credits: https://www.facebook.com/eatingthegoober/

Audacious and unconventional, Eating the Goober is out there, and we’re here for it! ‘‘Super goober’ was the magic peanut that would miraculously transform Goofy, the cartoon character, into ‘Super Goof.’

Metaphorically, ‘Eating the Goober’ represents the effort to reveal our very own superhero alter ego,’ the website quotes, making its intentions loud and clear and my love for it to grow bigger.

Greece Exclusive: A unique trip to mainland, Santorini & Mykonos

Eating the Goober sells unusual women's clothes, sandals, and upcycled bags that resemble pieces of art. Geometrical shapes, uncommon lines, muted colors, Japanese elements, and a lack of patterns are the trademark qualities of the brand that caters to those who seek to stand out.

With respect to animals and the environment, Eating the Goober uses recyclable, eco-friendly, and vegan materials that are provided by small local businesses; who doesn’t love an ethical brand?  


Credits: https://www.facebook.com/pg/karavanclothing/

Its distinctive laid-back bohemian style makes Karavan a beloved brand for all hippy-hearted customers, with luscious fabrics and big prints, often following an Aztec aesthetic. While its prices are a bit higher than the rest of the brands featured, its clothes are remarkable.

They can be worn not only for an everyday stroll but also for special occasions, making the most important moments of your life even more beautiful.

Designed in Greece with high-quality materials provided by small local craftsmen and artisans, Karavans’ clothes are inspired by nature and its wild beauty while being geared towards “modern-day nomads.”

It is no coincidence that Karavan is one of the most recognizable Greek indie brands: its creativity and unmatched style are something to write home about!  

Break a Stone

Credits: https://www.facebook.com/BreakAStone/

Moving away from clothing and into accessories territory, if you like jewelry and are into a genuine and effortless style that drips sophistication and a rock-n-roll attitude, look no further than Break A Stone!

Handmade jewelry inspired by nature, fairy tales, and the dynamic of today’s women, Angelica Karali, the face behind the striking creations, uses rocks, metal, and semi-precious stones to craft unique jewelry that catches the eye.

The bohemian, rough-around-the-edges style of the Break A Stone offerings is not what you’ll find in a typical jewelry store, but then again, nothing about Break A Stone is typical.

Straying away from classic lines and cliche designs, this speaks to the heart of those who appreciate the beauty of grunge.

Final Thoughts

Whether you’re planning a trip to Greece and you want to explore your shopping options beforehand, or you’re interested in Greek fashion in general, the brands mentioned above are where it’s at; put them high on your bucket list and put their products inside your basket to get the best taste of Greek fashion before embarking on one of our Greece vacation packages!

Our Tailor-Made Trip Planning
Hop on a quick call with a local expert from our team
Receive a tailor-made itinerary for your journey
Fine-tune the details and you're ready to go

Frequently Asked Questions

How should I dress in Greece?

What should I pack for Greece?

What clothes to wear on the Greek islands?

Share This Post
Your own Greek odyssey is closer than ever
Let us know what would make your trip special & we’ll design an itinerary tailor-made only for you.
Let's Plan My Trip
We are rated Excellent
Back To Top